Fashion and music meet in this collaboration that celebrates their fusion. Democratic and chaotic, different styles and rhythms come together. Amidst hurried steps, hit songs are heard through headphones. It's there that real urban fashion expresses and renews itself.
Our collab was born with the aim of translating Billboard's history and tradition, showcasing its creative influence and the need for expression across various art forms, which directly aligns with the lifestyle that GlowShine believes in.
The brand has always been closely linked to music, in the words of our creative director Evy Dias "I never felt confined to creating clothes; I always focused on basing the brand's lifestyle on music because music defines so much of who we are, of our personality."
This is also how we became the public's favorite choice for music festivals, something that, like everything at GS, happened naturally and organically. "When people started seeing the brand on the street, big names in music began to identify with it and seek us out. It wasn't planned; it just happened." Therefore, bringing GlowShine's lifestyle to the world's largest music platform, Billboard, seemed like an inevitable and very authentic step. This fusion of fashion and music made so much sense that, in the first meeting with the Billboard team, the idea was immediately embraced. The synergy between the two brands is clear and powerful, and this collaboration represents a special moment celebrating that connection.
It is an honor for us that this collaboration makes so much sense for both parties, reflecting how fashion and music walk hand in hand, influencing and being influenced by trends and global culture. This collab is more than a conjunction of two brands; it is the representation of a lifestyle that knows no bounds.
"There are no borders between mediums; borders are creations of our perception."
The collection features T-shirts and caps, with exclusive prints and limited editions. All pieces come with a collab gift and are now available at our Flagship store located in the Jardins neighborhood, in São Paulo, and also in our online store.