Glowshine and Billboard Brasil launch drop to the sound of DJs Bhaskar and Jessica Brankka

Exclusive collection between fashion and music brands celebrated with a party in São Paulo

Among the millions of people who travel by subway daily, there is a common element: music. Whether it's with headphones whose sounds accompany their journeys or even at the shows of buskers, artists who try to survive in the undergrounds of the world's major cities, people of the most varied genders, races, and social classes move in a chaotic and democratic dance, also moving the world. It was with this concept that Glowshine teamed up with Billboard Brasil for the launch of the GLOWSHINE X BILLBOARD drop.

The launch was celebrated with a party for almost 500 people at Glowshine's flagship store in Jardins, São Paulo, with DJ sets by Bhaskar and Jessica Brankka. In addition to the teams from Billboard Brasil, represented by CEO Fátima Pissarra and CMO Camila Zana, and GS, with creative director Evy Dias and marketing director Marina Bortoluzo, the party featured celebrity presences.

The union of the world's most famous music brand with the fashion label beloved by big names in hip hop, pop, and electronic music. With its unmistakable bear symbol, Glowshine quickly became one of the preferred forms of expression for artists and anonymous individuals, who parade their creations at major music festivals, concerts, and in the country's most interesting nightclubs.

Billboard, through its renowned charts that rank the most listened-to songs in Brazil, brings the plurality of what plays in headphones, on subways, in homes, in offices, and everywhere where music is present in the country. Furthermore, the publication, which arrived in Brazil in 2023, lends the collaboration a reputation of 130 years of existence. Add to this the freshness proposed by Evy and her creative team, and GSXBILLBOARD presents deconstructed sweatshirts – which are part of the brand's core – t-shirts ranging from cropped to oversized, as well as tank tops, shorts, pants, and other essential pieces.

"The idea was to translate the history and tradition of Billboard, a magazine that has existed since 1894, showing the brand's creative influence and the need to express itself in various fields of art, which is directly aligned with the lifestyle that GS believes in," explains Evy, founder and creative director of Glowshine. "The collab arose from an informal conversation with Marina, marketing director of Glowshine, a brand that was quickly embraced by several music artists. Glowshine was thinking of launching a collection with a musical theme, and they approached us understanding the strength that the Billboard brand has within the music territory," adds Camila Zana, CMO of Billboard Brasil.