Vinyl, known for its glossy appearance and versatility, is one of the most exciting options in the world of fashion. From its origins to its presence on today's runways, vinyl has earned a special place in the hearts of fashionistas and continues to inspire new trends. Let's explore the history of this material and understand its timelessness.
The Origin
Vinyl, a type of plastic produced from polyvinyl chloride (PVC), emerged in the first half of the 20th century. Initially used in industrial applications and as a coating, vinyl fabric began to be adopted by the fashion industry in the 1960s and 1970s. During this period, its futuristic aesthetic and waterproof properties attracted the attention of innovative designers.
The 60s and 70s Revolution
In the 60s, vinyl gained prominence as a symbol of pop culture and counterculture. Designers like André Courrèges and Pierre Cardin incorporated the material into their collections.
Vinyl in the 80s and 90s
With the rise of punk and new wave in the 80s, vinyl became a symbol of rebellion and attitude.
The Return of Vinyl in Current Fashion
In recent years, vinyl has re-emerged as a strong trend on runways and in street style. The versatility of the fabric allows it to be combined in various ways, from casual looks to high fashion productions.
Vinyl, with its rich history and versatility, is a true classic that stands the test of time. From the rebels of the 60s to contemporary runways, vinyl continues to inspire and transform the way we dress. By embracing this trend, we are not just adopting a style; we are celebrating a legacy that is both artistic and cultural. Therefore, if you are looking for a piece that brings a touch of boldness and timelessness to your wardrobe, vinyl is the perfect choice, and it is for this and much more that since the brand's first collections, vinyl has been and continues to be part of our identity.
Vinyl pieces available in our latest collection: BACKSTAGE.
